Meet the Owner: Gilberto Salazar Escoboza


Gilberto Salazar Escoboza is the general director of Videxport S.A. de C.V. and Empacadora Frutícola Santa Inés S.A. de C.V., a leading Mexican producer and distributor of watermelons, table grapes, bell peppers, and pecans. In his role as general director, Gilberto Salazar Escoboza is responsible for the overall operations and strategic direction of the companies, as well as maintaining the high quality of all produce and ensuring the welfare of all employees.
Gilberto Salazar Escoboza was born on January 6, 1964, in Hermosillo in the state of Sonora in Mexico. His father, Gilberto Salazar Serrano, founded Videxport S.A. de C.V. and Empacadora Frutícola Santa Inés S.A. de C.V. in 1975, when Gilberto Salazar Escoboza was just 11 years old. At the time of its founding, the business employed 300 workers and farmed 200 acres of peaches and table grapes, distributing the produce to the U.S., Canada, and Mexico.
Gilberto Salazar Escoboza attended the Instituto Tecnológico de Estudios Superiores de Monterrey in Monterrey City, Nuevo León, Mexico, earning a degree in business, finance and agriculture. In 1987 and at the age of 23, Gilberto Salazar Escoboza took the reins of the business his father began years earlier. Under his leadership, Videxport S.A. de C.V. and Empacadora Frutícola Santa Inés S.A. de C.V. have been able to expand operations and introduce more produce, such as bell peppers, to meet the demand of a growing market. The business now has agricultural operations in over 7,400 acres (3,000 hectares) of farmland in and around Hermosillo, Guaymas and Carbó, Sonora, Mexico. The companies now employ more than 7,000 workers—a 2,000%-plus increase since the creation of the business in 1975.
With such an increase in the number of employees, Gilberto Salazar Escoboza saw a need for a comprehensive social responsibility plan to make sure all workers had clean, comfortable living, bathing, and eating areas; access to high-quality health care; daycare services; education for both adults and children of employees; religious services; and much more.
Gilberto Salazar Escoboza, fluent in Spanish and English, is active in organizations that speak to agricultural issues in Mexico and countries to which his products are distributed. He is a member of several agricultural associations, including:

He also serves as a member of the board for Bancomer and Banorte Banks and as a financial advisor for Progreso Sólido S.C. and L.C. Liquidez Corporativa.
A family man, he has enjoyed almost 30 years of marriage with wife Maria Eugenia Escalante Garza, with whom he has three children. He also maintains a personal site where he blogs about produce, sustainable agriculture, and more.